Currently, we operate under a CPM payment model. The minimum CPM depends on the creative format. TeleAds enables monetization for both bots and Telegram Mini Apps (TMA).
For bots, there is a single flexible format — a media post.
A media post is displayed between messages from the bot. The ad creative can include various components: text, images, videos, and a button.The minimum CPM for this format is 3.5 USD₮.
The minimum RPM (publisher revenue per 1,000 impressions) equals the CPM minus the TeleAds commission.
TeleAds offers one of the most competitive commission rates on the market, ranging from 20% to 35%, depending on the MAU (Monthly Active Users).
For Telegram Mini Apps, three ad formats are available: — Non-skippable video ads, minimum CPM — 4.5 USD₮
— Skippable video ads, minimum CPM — 3.5 USD₮
— Static creatives, minimum CPM — 3.0 USD₮
Each format can be easily enabled or disabled at the level of individual ad slots, allowing you to test different approaches and find the most effective strategy for you.